Florida Lottery
Working on this brand was like winning…something. The analogy escapes me at the moment.
Platform: TVC, Facebook
Happy Monday
The Situation
The Week for Life scratcher lets you win up to $5,000 per week for life.
The Creative
$5,000 every week will change how you see Monday.
The Challenge
Beyond the billion-dollar Powerball, a smaller jackpot is still a total life-changer.
My Role
Lead writer responsible for overseeing all stages of production.
Gift Exchange
The Situation
Scratchers make the perfect holiday gift.
The Challenge
How do we make people see that the true gift of the holidays is the potential to win a lot of money?
The Creative
The perfect Christmas gift doesn't exi—oh. Never mind.
My Role
Lead writer responsible for overseeing all stages of production.
