Florida Lottery
Working on this brand was like…something fortunate happening, that had a slim chance of happening.
Platform: TVC, Facebook
Happy Monday
The Situation:
The Week for Life scratcher lets you win up to $5,000 per week for life.
My Role:
Lead writer responsible for overseeing all stages of production.
The Creative:
$5,000 every week will change how you see Monday.
Gift Exchange
The Situation:
Scratchers make the perfect holiday gift.
The Challenge:
How do we make people see that the true gift of the holidays is the potential to win a lot of money?
The Creative
The perfect Christmas gift doesn't exi—oh. Never mind.
My Role
Lead writer responsible for overseeing all stages of production.
