Marriott International
Fresh off a New Business win (lead by yours truly), Marriott International wanted to increase its TikTok presence.
Platform: TikTok, Instagram, Facebook
Live Well
The Situation
The Westin hotels have everything you need to stay on track with your wellness journey.
The Challenge
How does Westin show up on TikTok in an organic way to avoid being a cringy brand that’s jumping on a trend?
The Creative
We used TikTok’s visual language—not just trends—to ensure our posts felt native and seamless.
My Role
No rest for me as I was the Associate Creative Director managing the creative team through concept development and production.